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Brand It Like SERHANT.: 5 Steps to Building a Personal

Have you ever wondered how a property’s price tag is really decided? It’s more than just a gut feeling or a lucky guess. Real estate...

Brand It Like SERHANT.: 5 Steps to Building a Personal

Have you ever wondered how a property’s price tag is really decided? It’s more than just a gut feeling or a lucky guess....

Luxury Staging Secrets That Turn Browsers Into Buyers

The end of September marked the close of another quarter that outpaced last year’s performance....

Inside Access: Why New Developments Sell Fast in Today’s Market

The end of September marked the close of another quarter that outpaced last year’s performance....

Luxury Staging Secrets That Turn Browsers Into Buyers

The end of September marked the close of another quarter that outpaced last year’s performance....

Brand It Like SERHANT.: 5 Steps to Building a Personal

The end of September marked the close of another quarter that outpaced last year’s performance....

Inside Access: Why New Developments Sell Fast in Today’s Market

The end of September marked the close of another quarter that outpaced last year’s performance....
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Frequently Asked Questions

How much does your service cost?

When a transaction closes, the broker we matched you with compensates us from a portion of their commission.  You never pay anything to REBM.

Real Estate Broker Match was founded by Alan and Rhett Fruitman.  Alan, a seasoned real estate professional, spent decades helping clients sell properties and structure 1031 exchange investments.  Over the years, he worked with thousands of top-performing brokers nationwide, learning what truly separates exceptional brokers from average ones.  Together, Alan and Rhett created REBM to restore trust, expertise, and personal attention to the broker selection process – because the right broker closes deals faster, saves you time and stress, and delivers stronger financial results.

Alan has been matching clients with trusted brokers since 1993 – more than 30 years of proven relationships, expertise, and results.  REBM was formalized in 2025, built on three decades of trusted relationships with brokers.

Unlike automated referral sites or lead-generation platforms, REBM is deeply personal.  Every match is hand-selected by Alan or Rhett – not an algorithm – drawing on 30+ years of proven experience and longstanding relationships.  We don’t sell leads or pursue volume; we focus on quality, personal attention, and successful outcomes.

Absolutely.  You’re always welcome to speak directly with Alan or Rhett.  We are happy to answer questions, discuss your goals, and ensure you’re comfortable before moving forward.

Every submission is personally reviewed by Alan or Rhett – never an algorithm, AI, or an automated system.  We start by understanding your property, goals, and timeline, then identify brokers with demonstrated success in your specific asset type and market – often with brokers we have worked with before.  Each match is personally handled to ensure the broker’s expertise, track record, and approach align with your needs.

We only work with brokers who have proven track records.  Each broker in our network has been personally interviewed and vetted for both experience and specialization, often through years of direct collaboration with Alan.  We stake our reputation on every match and only recommend brokers we would trust with our family and friends.

We specialize in matching you with an expert broker in your asset type.  Whether it’s NNN retail, multifamily, industrial, office, or residential property, we connect you with proven brokers who know your property category inside and out.

Not always, but typically yes.  We work with top-performing local brokers in every major U.S. market.  Occasionally, a niche specialist who’s the best fit for your property type may not be local.  When that’s the case, we will explain why their expertise matters.

Yes.  Our network includes specialists in both sales and leasing across every major property type – ensuring you are matched with the right expert for your specific transaction.

Absolutely.  We regularly work with clients completing 1031 exchanges.  This has been Alan Fruitman’s core expertise for decades.

While we are not tax advisors, our extensive work with investment properties and 1031 exchanges has given us deep insight into how real estate, taxes, and inheritance intersect.  The real estate broker we match you with can collaborate closely with your CPA, attorney, or financial advisor to help shape a strategy aligned with your long-term financial and estate goals – ensuring your real estate investments support both your current objectives and your family’s future legacy.

Absolutely.  Our brokers regularly handle transactions involving complex ownership structures – LLC, S-Corp, C-Corp, Trust, Tenancy-in-Common (TIC), Delaware Statutory Trusts (DST), multi-partner, and other structures.

Complicated properties require brokers with specialized skillsets.  We will connect you with professionals experienced in marketing and selling properties with deferred maintenance, environmental issues, difficult tenants, zoning complications, and other challenges.

Our clients sometimes need to sell their property fast.  The real estate broker we match you with can guide you through a short sale, partnership disputes, estate settlements, or exchange deadlines.  They will maximize value even under compressed timelines while maintaining discretion and professionalism throughout the process.

REBM focuses exclusively on properties within the United States.  However, we have helped many international clients purchase and sell property in the U.S.

Typically within 1-3 business days.  However, complex properties or specialized markets may take a bit longer.  Every match is personally handled – not automated – as we prioritize precision and fit over speed.  That said, we move efficiently.

Yes.  Many clients come to us while already working with a broker but want to compare options before committing.  We can confidentially review your situation and connect you with a top-performing broker who can replace the broker you previously selected.

That’s perfectly fine.  Even if you’re not ready to sell immediately, we are happy to start the conversation and help you prepare.  We will stay in touch, keep you informed on market trends, and introduce you to the right broker when you are ready.

Once you choose a broker, we remain available to ensure everything moves smoothly.  You can reach out with questions at any point, and if the match isn’t the right fit, we will help you find a better one.  We are available for you from introduction through closing.

We regularly handle multiple-property sales.  Whether you’re selling several properties in one region or across multiple markets, we will connect you with the right specialist in each location – ensuring each property receives the attention and expertise it deserves.

Yes.  We never share your details with anyone except the broker we match you with.  We never sell or distribute your data beyond the initial introduction.  Confidentiality and trust are non-negotiable in everything we do.

Our information stays private and is never shared.  We can delete it upon request, or retain your contact information in case you’d like to revisit the conversation in the future.  The choice is yours.

Disclaimer

Real Estate Broker Match and Real Estate Foundation, Inc. will match (introduce) you with a real estate broker or real estate agent who may help you sell or purchase property.  It is your responsibility and obligation to independently determine if the matched real estate broker or agent has the skillset, professionalism, specialization, experience and integrity to fulfill your specific needs.  You are encouraged to compare the matched broker or agent to other real estate professionals. 

Real Estate Broker Match and Real Estate Foundation, Inc. are not providing real estate brokerage, financial planning, accounting, due diligence, engineering, tax, legal, Qualified Intermediary or valuation services.  You and your tax, legal and financial advisors are advised to: (i) independently confirm the accuracy of all information (ii) investigate the property to determine suitability for investment, sale or lease and (iii) independently determine property value, due diligence and perform contractual obligations.  You agree to indemnify and hold Real Estate Broker Match and Real Estate Foundation, Inc. harmless from any and all monetary or other damages caused from a delayed, failed or unsatisfactory transaction or broker match.  This Agreement is made in the State of Colorado and shall be governed by Colorado law.  This Agreement shall be binding upon, and inure to the benefit of, the parties and their respective heirs, representatives, executors, successors and assigns and all parties hereby consent to Venue and Jurisdiction of Colorado Courts to resolve any and all disputes arising under this agreement.  This Agreement contains the entire agreement between the parties and supersedes all prior or other agreements, promises and representations.  This Agreement shall not be modified or amended except in writing signed by both parties.